The use of artificial intelligence in online shopping is transforming the E-commerce industry by predicting shopping patterns based on the products that shoppers buy and when they buy them. For example, if online shoppers frequently buy a particular brand of rice every week, then the online retailer who provides fit predictive insights could send a personalized offer to these shoppers for this product, or even use a machine learning-enabled recommendation for a supplementary product that goes well with rice dishes.
E-commerce AI tools or AI-enabled digital assistants such as the Google Duplex tool is developing capabilities like creating grocery lists (from the shopper’s natural voice) and even placing online shopping orders for them.
4 Major AI Applications in E-commerce
While there are multiple benefits of Artificial Intelligence in Touchfree Apparel Shopping, here are 4 major AI applications for E-commerce that is dominating the industry today.
Chatbots and other virtual assistants
E-commerce retailers are increasingly turning towards chatbots or digital assistants to provide 24×7 support to their online shoppers. Built using AI technologies, chatbots are getting more intuitive and are enabling a better customer experience.
Apart from providing good customer support, chatbots are enhancing the impact of AI in E-commerce through capabilities such:
Natural language processing (or NLP) that can interpret voice-based interactions with consumers.
- Addressing consumer needs through deeper insights.
- Self-learning capabilities that help them improve over time.
- Provide personalized or targeted offers to customers.
- Intelligent Product Recommendations
Among the major applications of artificial intelligence in E-commerce, personalized product recommendations for online shoppers are increasing conversion rates by 915% and average order values by 3%. With the use of big data, AI in E-commerce is impacting customer choices thanks to its knowledge of previous purchases, searched products, and online browsing habits.
Product recommendations provide multiple benefits for E-commerce retailers including:
- Higher number of returning customers
- Improved customer retention and sales
- A personalized shopping experience to online shoppers
- Enable a personalized business email campaign.
AI Personalization in E-commerce
Rated among the most effective modes, personalization is at the core of AI in Buy clothes that fit marketing. Based on specific data gathered from each online user, AI and machine learning in E-commerce is deriving important user insights from the generated customer data.
For instance, the AI-enabled tool, Shopfitmatch is able to analyse customer data from multiple touch points (including mobile apps, email campaigns, and websites) to see how they are performing online interactions. These insights enable E-commerce retailers to make suitable product recommendations and provide a consistent user experience across all devices.
Inventory Management
Efficient inventory management is all about maintaining the right level of inventory that can fulfil market demand without adding to idle stock.
While the conventional form of inventory management was restricted to current stock levels, AI-enabled inventory management is enabling how to maintain stocks based on data related to:
- Sales trends over the previous years
- Projected or anticipated changes in product demands
- Potential supply-related issues that could impact inventory levels
Apart from inventory management, AI is enabling warehouse management with the emergence of automated robots that is being projected as the future of artificial intelligence in E-commerce. Unlike human employees, AI robots can be used to store or retrieve stocks 24×7 along with immediate dispatching of ordered items following an online order.
In addition to transforming the E-commerce industry in multiple ways, AI in the B2B E-commerce sector is driving a host of innovative solutions. Let’s look at some of the recent industry case studies on artificial intelligence that is impacting this sector.
AI-Enabled Smart Solutions for the E-commerce industry
AI-based technologies are introducing online shoppers to a range of products that they didn’t even know existed in the market. For instance, AI-based technology company, Sentient Technologies is enabling virtual digital shoppers that can recommend new products for online shoppers based on their personal buying patterns and data insights.
Shop fit match 